Class of: 2004, 2008

Joanna Elkayam

Joanna Elkayam (CAS’04, Questrom’08) of Brookline, Mass., is cofounder, along with Yaniv Ophir (ENG’06), of a boutique skincare line called Refresh Skin Therapy. “In less than a year since our launch, our products are in the top five of their categories on Amazon around the world, purely through word of mouth, since we have spent nearly zero on advertising,” Joanna writes. They regularly hire part-time and short-term employees through BU’s student job service, and they are working with the BU AdLab on branding and marketing.

From the Summer 2015 issue.