{"id":90737,"date":"2022-06-17T19:57:00","date_gmt":"2022-06-18T00:57:00","guid":{"rendered":"http:\/\/id-andrea.cms-devl.bu.edu\/cfa\/?post_type=bu-article&#038;p=90737"},"modified":"2023-02-01T15:00:00","modified_gmt":"2023-02-01T20:00:00","slug":"inside-the-industry","status":"publish","type":"bu-article","link":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/magazine\/articles\/2022\/inside-the-industry\/","title":{"rendered":"Inside the Industry"},"content":{"rendered":"\t<div class=\"wp-block-editorial-leadin magazine-block-editorial-leadin is-style-emphasis-on-text has-media has-box has-media-focus-center-middle\">\n\t\t<div class=\"container-lockup\">\n\n\t\t\t<div class=\"wp-block-leadin-media\">\n\t\t\t\t\n\t\t\t\t<img width=\"1600\" height=\"900\" src=\"\/cfa\/files\/2022\/08\/inside-industry-kat.jpg\" class=\"\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat.jpg 1600w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-636x358.jpg 636w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1024x576.jpg 1024w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-768x432.jpg 768w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1536x864.jpg 1536w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1200x675.jpg 1200w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-992x558.jpg 992w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1500x844.jpg 1500w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1366x768.jpg 1366w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-1280x720.jpg 1280w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/inside-industry-kat-854x480.jpg 854w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"container-words-outer\">\n\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"wp-block-editorial-leadin-caption wp-prepress-component-caption\">Portraits of Irannejad were created by illustrators Steph Ramplin (left) and Dennis Eriksson, clients of Irannejad\u2019s.<\/p>\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"container-words-inner\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wp-prepress-tag\">CFA Alumni<\/span>\n\t\t\t\t\t\t\t\t<h1 class=\"head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInside the Industry\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"deck\">Kat Irannejad (\u201997) helps run a top women-owned creative agency<\/h4>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n\t\n<div class=\"wp-prepress-component-metabar magazine-prepress-layout-metabar\">\n\t<div class=\"wp-prepress-component-metabar-wrapper\">\n\t\t\t\t\t<div class=\"wp-prepress-component-metabar-date\">June 17, 2022<\/div>\n\t\t\n\t\t\t\t<div class=\"wp-prepress-component-metabar-credits\">\n\t\t\t\t\t\t\t\t<ul data-credit-type=\"By\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/magazine\/authors\/emily-white-holmes\/\">Emily Holmes<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"wp-prepress-component-metabar-share js-bu-prepress-share-tools\">\n\t\t\t<span class=\"icon-twitter\"><span>Twitter<\/span><\/span>\n\t\t\t<span class=\"icon-facebook\"><span>Facebook<\/span><\/span>\n\t\t\t<span class=\"icon-action\"><\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t\n\n\n<p><strong>The visual arts<\/strong>&nbsp;have been a big part of Kat Irannejad\u2019s life ever since she was a young girl and discovered she loved to paint. That love of painting set her on a path to her dream role: illustration agent.<\/p>\n\n\n\n<p>After Irannejad (\u201997) earned her bachelor\u2019s degree in painting at BU and an MFA in painting and art history at Pratt Institute, she worked in arts administration at the Smithsonian American Art Museum before taking on an array of jobs: photo editor at the&nbsp;<em>New York Observer<\/em>, where she worked with legendary illustrators like Barry Blitt; illustrations editor for a few&nbsp;<em>National Geographic<\/em>&nbsp;books; and artist rep at a British illustration agency. During that time, she found her true passion: connecting artists with clients to help produce spectacular publications, advertisements, and products.<\/p>\n\n\n\n<p>As an illustration agent, Irannejad calls on the skills she learned in previous jobs, as well as her early experience as a painter: \u201cI found that it has made a difference that clients know I come from a background where I do understand all the references they make. If they say, \u2018We\u2019re looking for an artist with a Robert Longo vibe,\u2019 I get it.\u201d In 2013, Irannejad and fellow artist rep Kristina Snyder cofounded the&nbsp;<a href=\"https:\/\/wearesnyder.com\/us\">illustration agency SNYDER<\/a>&nbsp;(formerly Snyder New York).<\/p>\n\n\n\n<p>\u201cIt brings me genuine joy finding great talent and pairing them up with the world\u2019s best brands\u2014getting their work in the<em>&nbsp;New York Times<\/em>, on book covers, seeing their work in airports, in malls, on billboards,\u201d she says. Here, she shares a couple insights she\u2019s learned since starting SNYDER.<\/p>\n\n\n\n<div class=\"wp-block-editorial-photoessay magazine-block-editorial-photoessay alignwide wp-block-photoessay js-block-editorial-photoessay\"><div class=\"photo-row-fourths-1-2-1\">\n<div class=\"photo-1\"><div class=\"wp-block-photoessay-media\"><figure><img loading=\"lazy\" width=\"776\" height=\"1024\" src=\"\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-776x1024.jpg\" alt=\"\" class=\"wp-image-90767\" srcset=\"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-776x1024.jpg 776w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-482x636.jpg 482w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-768x1013.jpg 768w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-1165x1536.jpg 1165w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2-758x1000.jpg 758w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/e5e75374c5713a49403cfc4ab04eb542023de381-2000x2637-2.jpg 1371w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><figcaption><p class=\"wp-block-photoessay-media-caption wp-prepress-component-caption\">Select work by Irannejad\u2019s clients. Courtesy of SNYDER and Made Up Studio for\u00a0<em>The Washington Post<\/em><\/p><\/figcaption><\/figure><\/div><\/div>\n\n\n\n<div class=\"photo-2\"><div class=\"wp-block-photoessay-media\"><figure><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-90765\" srcset=\"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-1024x1024.jpg 1024w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-636x636.jpg 636w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-150x150.jpg 150w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-768x768.jpg 768w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-1000x1000.jpg 1000w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-500x500.jpg 500w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-1200x1200.jpg 1200w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-550x550.jpg 550w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-710x710.jpg 710w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-300x300.jpg 300w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1-600x600.jpg 600w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/9c3e1c555b13c62502aa49e3da33f4ce0120a6aa-2000x2000-1.jpg 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><p class=\"wp-block-photoessay-media-caption wp-prepress-component-caption\">Select work by Irannejad\u2019s clients. Courtesy of SNYDER and Aurelia Durand<\/p><\/figcaption><\/figure><\/div><\/div>\n\n\n\n<div class=\"photo-1\"><div class=\"wp-block-photoessay-media\"><figure><img loading=\"lazy\" width=\"724\" height=\"1024\" src=\"\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-724x1024.jpg\" alt=\"\" class=\"wp-image-90768\" srcset=\"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-724x1024.jpg 724w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-450x636.jpg 450w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-768x1086.jpg 768w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-1086x1536.jpg 1086w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1-707x1000.jpg 707w, https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/files\/2022\/08\/df1acea87dae0bdd6f9b0d403b378d5203166916-1300x1839-1.jpg 1300w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><figcaption><p class=\"wp-block-photoessay-media-caption wp-prepress-component-caption\">Select work by Irannejad\u2019s clients. Courtesy of SNYDER and Ben Fearnley<\/p><\/figcaption><\/figure><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer has-primary-background-color alignfull overlap-top-100\"><\/div>\n\n\n\n<h3>Unapologetically stick to your ethos.<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" src=\"\/cfa\/files\/2022\/08\/LibbyVanderPloeg_Personal_LiftEachotherUp_Mar2016__1__AdobeCreativeCloudExpress.gif\" alt=\"\" class=\"wp-image-90808\" width=\"286\" height=\"286\"\/><figcaption>Libby VanderPloeg, one of Irannejad\u2019s clients, created the animation&nbsp;<em>Lift Each Other Up<\/em>, which went viral shortly after the 2016 election.<\/figcaption><\/figure><\/div>\n\n\n\n<p>In a largely male-dominated industry, SNYDER is a women-owned agency dedicated to supporting a diverse group of artists.<\/p>\n\n\n\n<p>\u201cI\u2019m really proud of what we\u2019ve built,\u201d Irannejad says. \u201cRepresentation really matters to us.\u201d<\/p>\n\n\n\n<p>Part of SNYDER\u2019s mission involves doing pro bono work. They have paired artists with campaigns for organizations including When We All Vote, Water.org, WaterAid, the Human Rights Campaign, and The Trevor Project.<\/p>\n\n\n\n<p>\u201cWe\u2019re very vocal about our politics, and I think that historically has been frowned upon for companies. From our inception, it\u2019s worked in our favor because we just are who we are, and we welcome our artists to be who they are.\u201d<\/p>\n\n\n\n<h3>Love what you do.<\/h3>\n\n\n\n<p>Irannejad calls herself a late bloomer because it took her many years to find her passion.<\/p>\n\n\n\n<p>\u201cI love a Monday morning. I genuinely love what I do, and I think the artists I work with see that, and the clients do too,\u201d she says. \u201cWhen people want to buy a product because it has beautiful artwork and packaging created by one of my artists, or if they notice a TV commercial, social media campaign, or mural, and it makes them pause for a second\u2014it brings something that is a reprieve, a visual piece of joy\u2014I think people underestimate the power that has.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The visual arts&nbsp;have been a big part of Kat Irannejad\u2019s life ever since she was a young girl and discovered she loved to paint. That love of painting set her on a path to her dream role: illustration agent. After Irannejad (\u201997) earned her bachelor\u2019s degree in painting at BU and an MFA in painting [&hellip;]<\/p>\n","protected":false},"author":6245,"featured_media":91225,"comment_status":"closed","ping_status":"closed","template":"","meta":{"bu_prepress_billboard":"","_bu_prepress_primary_term":"","_bu_prepress_primary_term_manual":""},"tags":[],"bu-publication":[191],"magazine-article-category":[372,379],"magazine-topic":[],"news-article-category":[],"news-topic":[],"bu_edition":[362],"media_type":[],"_links":{"self":[{"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu-article\/90737"}],"collection":[{"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu-article"}],"about":[{"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/types\/bu-article"}],"author":[{"embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/users\/6245"}],"replies":[{"embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/comments?post=90737"}],"version-history":[{"count":15,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu-article\/90737\/revisions"}],"predecessor-version":[{"id":90894,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu-article\/90737\/revisions\/90894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/media\/91225"}],"wp:attachment":[{"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/media?parent=90737"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/tags?post=90737"},{"taxonomy":"bu-publication","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu-publication?post=90737"},{"taxonomy":"magazine-article-category","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/magazine-article-category?post=90737"},{"taxonomy":"magazine-topic","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/magazine-topic?post=90737"},{"taxonomy":"news-article-category","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/news-article-category?post=90737"},{"taxonomy":"news-topic","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/news-topic?post=90737"},{"taxonomy":"bu_edition","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/bu_edition?post=90737"},{"taxonomy":"media_type","embeddable":true,"href":"https:\/\/id-andrea.cms-devl.bu.edu\/cfa\/wp-json\/wp\/v2\/media_type?post=90737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}